Blogs

Digital-first customers use the Internet for everything—to learn, to create, to conduct business, to find news and information, to share, and to shop. And digital-first customers, like all of us,...

“Digital Transformation is less about technology and more about talent”. This is the conclusion from a May 2020 article of the same title in the Harvard Business Review. It makes a clear and compelling argument that ‘when leaders think about investing in technology, they should first think about investing in the people who can make that technology useful’. The concept seems fairly straightforward.

Whether you’re an established enterprise or a newly-minted SME, getting yourself ready for digital transformation — a dizzying array of digital innovations, technologies, and services that will evolve business — will be an essential component of your business’ growth. Digital Transformation is the term of art we have been using over the past 10 years to describe the fundamental shifts in business coming from the rise of digital technology.

When I think about an organizational Customer-Centric thinking to deliver delightful customer experiences, I try and use an analogy. And the analogy that I’d like to use is clothing and a department store / retailer. And you realize that in that retail store itself are a number of employees who are there trying to help you with their customer service.

On average, it costs five to eight times more to acquire new customers than it does to keep current ones. That’s a significant investment that can have an enormous impact of any brand’s bottom line. Therefore, focusing on current customers and their satisfaction is inherently imperative to customer loyalty, because statistics indicate that engaged customers spend on average 16% more.

The world is going through a rapid growth curve characterized by exponential technologies and changing customer expectations. This change is also accompanied by growing societal demands to “do no harm”. With these new realities, comes a general sense that companies have less room for error, and much more to lose. Never before has it been more important for companies to pursue a culture of quality.

Why is it that your most talented sales people do not always produce the greatest results and some of your least experienced sellers over-achieve? Traditional metrics on sales productivity only tell part of the story. Understanding the full picture requires evaluating your onboarding programs, enablement activities, technology, metrics, and the mindset of your selling organization.

One of the biggest mistakes organizations can make is to think having a great eCommerce Storefront with a robust SEO is an effective digital strategy. While their marketing team spends hours driving visitors to the site and nurturing them into leads, their sales team spends hours collecting, qualifying, organizing and chasing those leads. That’s not a very efficient digital marketing strategy!

The year 2020 has seen an unprecedented and rapid shift in emphasis towards enabling creativity, innovation and production led by technology, and this shift is transforming organizations of all...

Making the professional switch to Salesforce may seem daunting, but it can be satisfying and lucrative. It’s not just a new technology, it’s a whole new ecosystem filled with thousands of solution options. Your choice may seem like a tough one, but look what Salesforce is saying about its growth, “The Salesforce ecosystem is expected to grow by 3.3 million jobs and create 859 billion dollars in new business revenues by 2022”. (The Salesforce Economy Forecast)